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Encore Boston cutting jobs

Discussion in 'Other Gambling Destinations' started by MGMSpringfield, Jan 7, 2020.

  1. MGMSpringfield

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    Opened in June, already cutting 70 jobs due to "slow" slot play.

    I've played there, never won, and always noticed the slot floor to be relatively empty. Tables usually packed. The city hasn't really embraced this place....it's not in downtown, it's in kind of a weird place to get to in the middle of some of the worst Boston traffic. And it might just be too fancy/expensive for what people are looking for...I dunno. The first time there I was just looking for a slice of pizza and a coke.....yikes, every restaurant was 5-star nonsense. I think they are trying to tweak it but it's like turning a cruise ship......

    https://www.boston25news.com/news/e...U8WOkvN0nsP5hjBLrWiL4I7T5oteCgmYr0PbFKYjIiDbc
     
  2. 44inarow

    44inarow Cool Story Bro
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    If I had to speculate, I bet that unlike your namesake, they're not really all that interested in "locals" play (whereas I know plenty of people who live in the DC area and regularly hit up MGM Springfield for a few hours on a random evening), but the area they're in doesn't really make for a viable "destination resort" spot.
     
  3. MGMSpringfield

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    I think that was probably the initial plan, in fact when they opened they were advertising $600 room nights and if you wanted to park on site it was $22. That certainly pushed the locals away (pay $22 for parking for the honor of losing money?).

    When the first couple of months of slot numbers came in below expectations, they quickly changed those things - free parking, reduced hotel rates. But its never really caught on.

    To me as a nearly-local it comes off as a special-occassion place. A place to take mom on Mothers Day for a special meal or something. Not a place you go regularly for fun.
     
  4. Chuck

    Chuck Platinum
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    It's a pain in the ass to get to. They're gonna have to start running buses from more suburbs. Nobody in the burbs wants to have to take the T to get there.
     
  5. JulianC

    JulianC Member

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    @Chuck With rare exception (last Saturday basically being that exception), if I am going to drive into Boston for the purpose of getting my gamble on, I am probably driving to the airport to hop on a plane to Vegas. I presume you would do exactly the same. In months when I do not initiate a trip to Vegas (or, this year, to AC as well), I am far more likely to drive just a bit longer and farther from home to Springfield for a better casino operation, better gaming conditions, and hassle-free transit.

    @44inarow At first, they wanted the same player/guest profile as Wynncore in Vegas. When that failed, they had to start thinking like a locals place -- and now that is turning into amateur hour. (Really. Go on a Sunday if you want to see. Actually, don't -- not worth the trouble to get there.) EBH is too incomplete to be a resort destination. All that's there right now is a hotel (with a spa; at least that was included), a casino, and restaurants. No pool yet. No dedicated on-site non-gaming entertainment (save for Memoire, the night club). Springfield was done right for entertainment venues to make it more of a destination. It was built right next to an existing arena; it incorporated an existing structure on the property, the state armory, to turn it into an entertainment venue; and it built locals-friendly non-gaming entertainment (movie theater and bowling alley; they must have taken notes from Stations) into the new construction. It's not Aria, but it never set out to be. EBH, though, was designed to be Encore in Boston.

    @MGMSpringfield Honestly, Plainridge Park is a better fit for what the majority of EBH's customer base seeks in their local (or, at least. closer-by) casino. The location is unfortunately too far away for most (with "It's not right in Boston" being "too far away"), and there is no dedicated hotel on-site to truly form a resort (as it is really a "racino"). Otherwise, move Plainridge Park (minus the race track) right to the edge of Boston and watch it succeed -- and then take off even more once we get sports betting (a topic we shall save for another show).
     
    Chuck, JeJas and MGMSpringfield like this.
  6. 44inarow

    44inarow Cool Story Bro
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    The whole "locals" thing is a delicate balance that often comes down to staff. In Vegas, for example, Aria is probably the closest to a "locals" place on the Strip; Saturday night at the bar Jean-Georges is all people who live at Veer or the Waldorf, and same for Sunday morning brunch at Bardot. But management knows this and embraces it. Encore Boston Harbor just hasn't fully figured it out yet.
     
    Chuck and HighLimitorBust like this.
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